You are now probably familiar with your colleague’s pet’s snacking time, and they have seen your clothes hanging to dry.…
The COVID-19 pandemic has shaken the world and for most of us it is our first-hand experience with a pandemic…
Most of us would not have seen a pandemic in our lifetime. The COVID-19 pandemic as declared by WHO has…
Retargeting refers to a marketing technique that involves re-engaging or displaying ads to consumers that have previously interacted or visited…
“Federated Search” happens when a single query is used to simultaneously search multiple searchable resources. This is a simple but…
[This article was written as part of the SEMrush Big Blogging Contest] Last year, the celebrated tech journalist, Walt Mossberg…
Simon Pleass, Managing Director of 2flow.ie features in a guest blog with us. Did you know that from 2011 and…
It is a pleasure to announce that we are participating in the Big Data LDN event @ London, which is…
We live in an era of transformation. Technology has driven a major shift in the way we live our lives.…
“Digital transformation — the use of technology to radically improve performance or reach of enterprises.”
Businesses are aware that they are being carried by the tides of change whether they like it or not. It took fortune 500 companies around 20 years to get a billion $$ in revenue but today’s unicorns do it in 4 years on an average. Naturally, every traditional business is talking digital transformation and understands it is not a question of ‘if’ but ‘when’. A recent survey by Gartner, states that 42% of CEOs had a strong strategy in place for digital transformation despite the validation by 56% of those who said they have already seen increased profits due to this transformation. Surprisingly the biggest hurdle to get this change onboard was not about execution or change management (yet) but the even more fundamental step of figuring out what the transformation should look like and how to prioritize it.
Amazon is surpassing Google. Yes, you read that right, when it comes to SEO for marketplaces you need to drive…
According to Business Insider, ‘Robo-advisors (with some element of automation) will manage investment products worth $1 trillion by 2020, which…
Large and Luxurious has become a way of life for the city of impeccable architecture and style – Dubai. Apart from being the largest among UAE cities, it houses the world’s tallest building, biggest natural flower garden, the most massive mall, world’s heaviest Gold Ring, extensive artificial islands, and the planet’s most luxurious 7-star hotel.
Internet data is doubling every year, yet only 0.5% of it gets analyzed. Today, a lot more credible and usable data enters the Internet by default, like data from regulatory bodies, corporate data, news items, and consumer data. Many successful organizations use this data to derive competitive advantage like identifying consumer insights, tracking competitors and even bringing about new offerings or differentiate existing services.
Customers have a lot of questions. So many questions about the product because they don’t like spending unless they are…
Big data is not just a fad, it can make all the difference to make your marketing efforts meaningful and successful.
To substantiate, big data analytics can increase a company’s ROI to as much as $200 billion globally. Yet, a whopping 87% of marketers still believe that data is the most underutilized asset in their organization. Such huge amount of untapped data can contribute big time in shaping your marketing strategies by giving you a lot of insights to ponder upon.
Global economy is transforming into a digital economy. What started out as an idea with potential, has now turned out…
Financial institutions have huge repositories of information in their databases. Before big data came into the picture, this information was…
Even though information can be accessed by almost everyone, knowing where to find it and how to put it to…
This article was recently published on Datafloq. You can also read it here For some of us listening to music, unwrapping…
The growth of e-commerce industry and the abundant opportunities in this sphere to earn and grow is well perceived and…