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Digital transformation — the use of technology to radically improve performance or reach of enterprises.”

Businesses are aware that they are being carried by the tides of change whether they like it or not. It took fortune 500 companies around 20 years to get a billion $$ in revenue but today’s unicorns do it in 4 years on an average. Naturally, every traditional business is talking digital transformation and understands it is not a question of ‘if’ but ‘when’. A recent survey by Gartner, states that 42% of CEOs had a strong strategy in place for digital transformation despite the validation by 56% of those who said they have already seen increased profits due to this transformation. Surprisingly the biggest hurdle to get this change onboard was not about execution or change management (yet) but the even more fundamental step of figuring out what the transformation should look like and how to prioritize it.

Large and Luxurious has become a way of life for the city of impeccable architecture and style – Dubai. Apart from being the largest among UAE cities, it houses the world’s tallest building, biggest natural flower garden, the most massive mall, world’s heaviest Gold Ring, extensive artificial islands, and the planet’s most luxurious 7-star hotel.

Internet data is doubling every year, yet only 0.5% of it gets analyzed. Today, a lot more credible and usable data enters the Internet by default, like data from regulatory bodies, corporate data, news items, and consumer data. Many successful organizations use this data to derive competitive advantage like identifying consumer insights, tracking competitors and even bringing about new offerings or differentiate existing services.

This article was recently published on Datafloq. You can also read it here.

Big data is not just a fad, it can make all the difference to make your marketing efforts meaningful and successful.

To substantiate, big data analytics can increase a company’s ROI to as much as $200 billion globally. Yet, a whopping 87% of marketers still believe that data is the most underutilized asset in their organization. Such huge amount of untapped data can contribute big time in shaping your marketing strategies by giving you a lot of insights to ponder upon.