A Day in the life of a Digital Marketer

We live in an era of transformation. Technology has driven a major shift in the way we live our lives. It’s permeated every aspect of our society, our workplace and our homes. Transformation is inevitable now. When it comes to… Continue Reading →

Leverage the Web to kickstart your digital transformation journey

“Digital transformation — the use of technology to radically improve performance or reach of enterprises.” Businesses are aware that they are being carried by the tides of change whether they like it or not. It took fortune 500 companies around… Continue Reading →

SEO for marketplaces – Tips, tricks & best practices

Amazon is surpassing Google. Yes, you read that right, when it comes to SEO for marketplaces you need to drive your energy and focus on optimization for marketplaces and search engine only to follow. This is because a search on… Continue Reading →

Can you take financial advice from a robot?

According to Business Insider, ‘Robo-advisors (with some element of automation) will manage investment products worth $1 trillion by 2020, which will go up to $4.6 trillion by 2022.’ The wealth management industry is in the midst of significant changes, the… Continue Reading →

How Data analytics can skyrocket the Aviation sector

Large and Luxurious has become a way of life for the city of impeccable architecture and style – Dubai. Apart from being the largest among UAE cities, it houses the world’s tallest building, biggest natural flower garden, the most massive… Continue Reading →

How Traditional Companies are Creating Competitive Advantages from Public Data

Internet data is doubling every year, yet only 0.5% of it gets analyzed. Today, a lot more credible and usable data enters the Internet by default, like data from regulatory bodies, corporate data, news items, and consumer data. Many successful… Continue Reading →

Your checklist towards a complete, clean product catalog

Customers have a lot of questions. So many questions about the product because they don’t like spending unless they are sure and have all their questions answered by you. As a retailer, you have products onboard across popular channels but… Continue Reading →

Big data for better marketing or better data for big marketing?

This article was recently published on Datafloq. You can also read it here. Big data is not just a fad, it can make all the difference to make your marketing efforts meaningful and successful. To substantiate, big data analytics can… Continue Reading →

Get on board the Digital Transformation Ship with data backed strategy

Mathias Döpfner was restless. He was appointed as the CEO of the 70-year old publishing house – Axel Springer in 2002 and in the past decade, Döpfner knew they were way ahead of its peers by embracing the wave of… Continue Reading →

AI in Digitization

Global economy is transforming into a digital economy. What started out as an idea with potential, has now turned out to be a powerful force that has disrupted all industries across the globe.   Today, more companies are using and… Continue Reading →

Amazon prime day 2018 – How well are you prepared for the etail extravaganza?

The Amazon prime day – the most awaited big sale day among the buyers and sellers is all set to roll out on 16th of this month which gives sellers a very less time to see if they’re already set…. Continue Reading →

Win big with Big Data in the finance industry

Financial institutions have huge repositories of information in their databases. Before big data came into the picture, this information was not being leveraged to its potential best. The emergence of big data has effectively enabled the conversion of this information… Continue Reading →

Leveraging publicly available information for local business intelligence

Even though information can be accessed by almost everyone, knowing where to find it and how to put it to use is a key challenge. For example, verifying the credentials of a plumber or roofing contractor can be done with… Continue Reading →

Technology in retail: A mid-year review

This article was recently published on Datafloq. You can also read it here For some of us listening to music, unwrapping a present, meditating, working out or just a hug contributes tad bit to loosening the levels of stress we go… Continue Reading →

Industrial E-commerce : A classic treasure hunt game

The growth of e-commerce industry and the abundant opportunities in this sphere to earn and grow is well perceived and acclaimed. The whole other segment of it is industrial e-commerce that is growing exponentially too. But, astonishingly about $1 trillion… Continue Reading →

9 Industries that can make the most out of Data Aggregation

Data is leaving a trail in every industry. Be it finance or healthcare or the thriving e-Commerce sector, executives often consult the data doctor to make strategic plans and scale businesses. Often business strategists and industry experts have a tough time… Continue Reading →

Meet the new hot-shot in town – The Data Engineer

Data engineering is gaining prominence because of the fact that organizations are choked by a deluge of data ranging from logs in multiple formats to valuable business information lying unstructured in the vast Internet. Data scientists who had to analyze… Continue Reading →

The ultimate list of Web Scraping tools and software

Ever since machine learning and data science took the world by storm, researchers and businesses alike are on the lookout for more data and the hunt for data is on from unconventional data sources like the Internet. Being an extremely… Continue Reading →

Steer enterprise Strategies the Big Data Way

My pace quickened as the threatening clouds darkened, reinforcing the weatherman’s report for the next few days. Taking lessons from the floods that hit our state the previous year, family members arrived at a solemn decision to stock all the… Continue Reading →

Major Takeaways IRCE 2018

Coming back from a conference can be an overwhelming experience. It’s easy to get distracted by the cool new merch and the big glamorous ideas you were presented with at the conference. You may end up spending a lot of… Continue Reading →

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