“The times change, and we change with them” [Tempora mutantur, et nos mutamur in illis] Ovid (Circa 50 BC) Change is inevitable but at the same time never comfortable, and this is…
The COVID-19 pandemic has shaken the world and for most of us it is our first-hand experience with a pandemic of this magnitude. With this Virus affecting our everyday lives,…
Most of us would not have seen a pandemic in our lifetime. The COVID-19 pandemic as declared by WHO has sent every enterprise executing their Business Contingency Plan. Here are…
Retargeting refers to a marketing technique that involves re-engaging or displaying ads to consumers that have previously interacted or visited your website or app. This is an effective strategy to…
“Federated Search” happens when a single query is used to simultaneously search multiple searchable resources. This is a simple but powerful tool that can come in handy at several scenarios…
[This article was written as part of the SEMrush Big Blogging Contest] Last year, the celebrated tech journalist, Walt Mossberg censured online advertisements under the assertion that it ‘ruins the…
Simon Pleass, Managing Director of 2flow.ie features in a guest blog with us. Did you know that from 2011 and 2015, click and collect sales grew 155% as a percentage…
It is a pleasure to announce that we are participating in the Big Data LDN event @ London, which is a two-day combined conference from November 13 to 14 that…
We live in an era of transformation. Technology has driven a major shift in the way we live our lives. It’s permeated every aspect of our society, our workplace and…
“Digital transformation — the use of technology to radically improve performance or reach of enterprises.”
Businesses are aware that they are being carried by the tides of change whether they like it or not. It took fortune 500 companies around 20 years to get a billion $$ in revenue but today’s unicorns do it in 4 years on an average. Naturally, every traditional business is talking digital transformation and understands it is not a question of ‘if’ but ‘when’. A recent survey by Gartner, states that 42% of CEOs had a strong strategy in place for digital transformation despite the validation by 56% of those who said they have already seen increased profits due to this transformation. Surprisingly the biggest hurdle to get this change onboard was not about execution or change management (yet) but the even more fundamental step of figuring out what the transformation should look like and how to prioritize it.
According to Business Insider, ‘Robo-advisors (with some element of automation) will manage investment products worth $1 trillion by 2020, which will go up to $4.6 trillion by 2022.’ The wealth…
Large and Luxurious has become a way of life for the city of impeccable architecture and style – Dubai. Apart from being the largest among UAE cities, it houses the world’s tallest building, biggest natural flower garden, the most massive mall, world’s heaviest Gold Ring, extensive artificial islands, and the planet’s most luxurious 7-star hotel.
Internet data is doubling every year, yet only 0.5% of it gets analyzed. Today, a lot more credible and usable data enters the Internet by default, like data from regulatory bodies, corporate data, news items, and consumer data. Many successful organizations use this data to derive competitive advantage like identifying consumer insights, tracking competitors and even bringing about new offerings or differentiate existing services.
Customers have a lot of questions. So many questions about the product because they don’t like spending unless they are sure and have all their questions answered by you. As…
Big data is not just a fad, it can make all the difference to make your marketing efforts meaningful and successful.
To substantiate, big data analytics can increase a company’s ROI to as much as $200 billion globally. Yet, a whopping 87% of marketers still believe that data is the most underutilized asset in their organization. Such huge amount of untapped data can contribute big time in shaping your marketing strategies by giving you a lot of insights to ponder upon.
Global economy is transforming into a digital economy. What started out as an idea with potential, has now turned out to be a powerful force that has disrupted all industries…
Financial institutions have huge repositories of information in their databases. Before big data came into the picture, this information was not being leveraged to its potential best. The emergence of…
Even though information can be accessed by almost everyone, knowing where to find it and how to put it to use is a key challenge. For example, verifying the credentials…
This article was recently published on Datafloq. You can also read it here For some of us listening to music, unwrapping a present, meditating, working out or just a hug contributes…
The growth of e-commerce industry and the abundant opportunities in this sphere to earn and grow is well perceived and acclaimed. The whole other segment of it is industrial e-commerce…
Data is leaving a trail in every industry. Be it finance or healthcare or the thriving e-Commerce sector, executives often consult the data doctor to make strategic plans and scale…