Large and Luxurious has become a way of life for the city of impeccable architecture and style – Dubai. Apart from being the largest among UAE cities, it houses the world’s tallest building, biggest natural flower garden, the most massive mall, world’s heaviest Gold Ring, extensive artificial islands, and the planet’s most luxurious 7-star hotel.

Internet data is doubling every year, yet only 0.5% of it gets analyzed. Today, a lot more credible and usable data enters the Internet by default, like data from regulatory bodies, corporate data, news items, and consumer data. Many successful organizations use this data to derive competitive advantage like identifying consumer insights, tracking competitors and even bringing about new offerings or differentiate existing services.

Big data is not just a fad, it can make all the difference to make your marketing efforts meaningful and successful.

To substantiate, big data analytics can increase a company’s ROI to as much as $200 billion globally. Yet, a whopping 87% of marketers still believe that data is the most underutilized asset in their organization. Such huge amount of untapped data can contribute big time in shaping your marketing strategies by giving you a lot of insights to ponder upon.

Financial institutions have huge repositories of information in their databases. Before big data came into the picture, this information was not being leveraged to its potential best. The emergence of…

Even though information can be accessed by almost everyone, knowing where to find it and how to put it to use is a key challenge. For example, verifying the credentials…

Data is leaving a trail in every industry. Be it finance or healthcare or the thriving e-Commerce sector, executives often consult the data doctor to make strategic plans and scale…

Data engineering is gaining prominence because of the fact that organizations are choked by a deluge of data ranging from logs in multiple formats to valuable business information lying unstructured…

My pace quickened as the threatening clouds darkened, reinforcing the weatherman’s report for the next few days. Taking lessons from the floods that hit our state the previous year, family members arrived at a solemn decision to stock all the essentials, including instant edibles. Surprisingly, our local grocer had purchased and piled indispensables ahead of the calamity, unknowingly following the game plan adopted by retail giant Walmart a decade back.

“Data, data everywhere”, the paraphrased old rime, is true for every industry today. Not only a business is able to capture far more amount of data internally, but it can access humungous amount of public data – on competitors, demographics, public sentiment, government data, pricing, trigger events for lead generation and so on. Every prospective client, regardless of industry, knows that leveraging information is a key competitive edge in this information economy. This is excellent news for business information industry, because the market is only getting bigger.